Fit for the home

We helped Kettler rethink the fitness category through a brand and product language that brings equipment into the heart of the home — by combining performance cues with the warmth of living spaces.

Blue sky coming

We helped grow a visionary idea into the world-leading automotive company, NIO, through an iconic brand identity and innovative design across experience, product, and space.

Meet your other half

We designed a guitar range to engage with the next generation of musicians by positioning Yamaha at the centre of their world – all while celebrating the brand’s Japanese craftsmanship and motorcycle heritage.

The future of dairy

We helped a courageous bio-based startup rethink the food system with a new mission, name, and identity — bringing science and taste together in a way that’s both daring and delicious.

First class redefined

We established category-defining design by reimagining the UK carrier’s entire first class experience – from seat, to cabin, and everything in between.

A legend reborn

We revitalised a legendary luxury hotel brand through a fresh identity, intricate storytelling, and cinematic art direction.

It’s in our name

We helped this sports brand stand out from the pack with a fierce new design direction focused on giving power back to the players.

Better meetings

We worked with the leading authority on ergonomics to create Keyn, a recyclable chair system that’s perfectly matched to the office environment – allowing you to move naturally during meetings while improving your focus.

When two worlds collide

We introduced a new name to gamers through a visual language and launch campaign – uniting two icons in a move that takes gaming performance to the next level.